Mega C Health Ventures Inc. was organized by group of individuals with diverse expertise and proven track record in the fields of Finance, Conventional and Innovative Marketing, Public Relations, Information Technology, Software Development, Developmental Research and Franchise Operation. Inspired by the idea of establishing international channels for health care products derived from indigenous sourceТ the founding incorporators registered the company at the Philippine Securities and Exchange Commission last May 08, 2009 with an authorized capital stocks of (Php 50,000,000.00) fifty million pesos with a paid up capital of (Php 25,000,000.00) million pesos.
With the intent of turning the company to one among the leading exporters of locally produced health care products and eventually establish global distribution channels for merchandise which are derived from locally grown ingredientsТ the companyТs organizers needed a product of strong international acceptance with multiple functionalities to quickly penetrate into various barriers that will be encountered in the course of creating a market base in every country. The marketТs familiarity to vitamin c and the perception among individuals across various segment of markets that it is a daily requirement led the founders to introduce a better variety of vitamin c. This variety has superior positioning to that of the traditional ascorbic acid due to its high alkalinity levelТ an attribute that could easily trigger a shift of brand among vitamin c users. Does Mega C came into existenceТ a brand which in no time have generated sizable user base in two years of operation.
Tapping into the market that was created by multinational companies which are still continually promoting their respective brands gives the company better and strong footing in creating a base for Mega C. Conventional and innovative approaches to market and demand creation coupled with the application of latest technologies could very well catapult the companyТs base of operation in neighboring countries in few years of operation.
Milestones and Hurdles:
The application of innovative market creation engines during the startup periodТ had quickly generated a substantial user base and surface popularity for its initial Brand УMega CФ. For two years the brand created a noticeable stir within the direct sales business which motivated the newly elected President and C.E.O to strengthen and further build the brandТs equity value thru the use trade marketing as its primary approach to market creation and distribution. This led to a series of endorsements from popular personalities ranging from athletes to showbiz people. The decision to use trade marketing as its primary model for market creation gave the companyТs leaders their share of experiencing harsh realities that comes along with such approach. These curve lines were however quickly over turned that everyone would eventually see the product in the shelves of the countryТs major and popular channels.
With closely over twenty endorsements since the brand was introduce five years agoТ its recognition would eventually be substantiated by the endorsement contract of one of the countryТs most popular talk show host which cemented the brandТs position as one of the countryТs leading vitamin c brand trailing second to that of the phenomenal brand introduced four years earlier. Currently competing with closely fifty brands of similar ingredientsТ Mega C is enjoying sizable loyal users of which other brands are still generating.
Moving to a faster and aggressive paceТ the company just recently completed its infrastructure for its digital media marketing which is propelled by three engines combining the social media with an S.M.S facility coupled tri-media platforms. Harnessing the strength of one application to supplement the weakness of the otherТ the companyТs sees its campaigns to be far superior over its competitors which will effectively reduce cost on market creation and in the process increase stick rate. This will increase product take out by 30% percent thus the company had broaden the scope of its distribution base by emplacing non-conventional channels and corporate accounts.
The application of its revolutionary and innovative approaches towards market creation coupled with a reliable organizational development platforms and air tight processes of controls the company is preparing to embark on popularizing two more products where the raw materials is high indigenous and available. International market development for Mega C will commence while its market is continually being boosted locally.
Why Sodium Ascorbate?
Using Sodium Ascorbate as the main ingredient for mega c was inspired by two superior attributes compared to that of the conventional ascorbic acid. Sodium Ascorbate will have superior positioning over the widely circulated ascorbic acid due to its alkaline properties making all user of the traditional ascorbic acid highly susceptible to switch to a new and better variety of vitamin c. Sodium ascorbate will also be a recipient of all market generating initiatives of companies both local and foreign for the ascorbic acid and as it becomes popularly known as do without regimenТ the sodium ascorbateТs popularity will surge at a phenomenal rate making Mega C an instant cash generating driver for a start-up company.
Faster, Better and Convenient access to information brought about by modern day technologies will lead everyone to know, validate and confirm the productТs superior attributes as both a booster to increase the efficacy of other food ingredients and its ability to stabilize the acidity within oneТs body will potentially neutralize positioning of other food ingredients. Its alkalinity feature will definitely entice health conscious individuals across age and gender to switch to Sodium Ascorbate or add the product to their daily regimen.
Popularity of the vitamins c which has penetrated the psyche of every user will be a potent spring board for the newly introduced sodium ascorbate to reach popularity at a phenomenal pace and at least cost possible. Numbers in the Drug distribution data will show an inexhaustible market for both the sodium ascorbate and ascorbic acid as it is now use in several application and it being a..